Kiss Cutting: An Essential Technology for the Automotive Industry
In the automotive industry, precision and reliability are essential. Kiss cutting has become a precise and efficient technical solution for the custom conversion of adhesive tapes.
What is Kiss Cutting ?
Kiss cutting is an industrial cutting process that involves cutting only the top layer of a material—usually the adhesive—while leaving the backing liner or protective film intact. This method is particularly suitable for adhesives that need to be easily handled and applied on production lines.
This process allows for easy handling and smooth application of adhesive components, making it ideal for producing custom shapes and sizes. Kiss cutting is highly versatile and enables the production of tailor-made adhesive parts.
It is used to manufacture labels, gaskets, seals, and other self-adhesive components in specific shapes and dimensions.

Applications of kiss cutting in the automotive industry ?
Thanks to its precision, kiss cutting is especially well-suited for the automotive sector, as it allows for the production of adhesive components in complex shapes that meet the technical and aesthetic demands of the industry:
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Dashboard labels and trim components
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Gaskets and insulation parts
- Custom stickers and labels
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Protective films for trim elements (gear levers, touchscreens, controls)
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Technical labels for part identification, dashboards, and trim elements
Our Adhesive Solution with Our Preferred Partner 3M™: 3M™ 93020LE Double-Sided Adhesive Tape
This tape delivers excellent adhesion, durability, and precision, making it the ideal choice for the most demanding industrial applications.
▶ The polyester film backing provides dimensional stability to foams and other substrates, making the tape easier to handle during slitting and custom die-cutting
▶ Excellent for bonding low surface energy substrates, including powder coatings and plastics like polypropylene (PP)
▶ High adhesion strength on metals and high surface energy materials for bonding dissimilar substrates
▶ The adhesive offers excellent holding power and anti-lift properties
▶ Good resistance to industrial and household chemicals as well as moisture
The 3M™ 93020LE adhesive is part of our partner 3M™’s 300LSE range, the industry benchmark for bonding low surface energy materials such as polypropylene or polyethylene, which are widely used in the automotive sector.
Why Choose Kiss Cutting?
Choosing kiss cutting means opting for a solution that is:
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Efficient: Easily integrated into production lines
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Precise: Capable of meeting the strictest tolerances
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Cost-effective: Minimizes material waste
Application Example:
Production of gaskets, seals, and protective films for various automotive parts, such as gear levers.
Have a Custom Die-Cutting Project ?
Our experts are here to support you in developing adhesive solutions tailored to your needs.
Contact us to learn more about our kiss cutting capabilities for automotive components.